The Sad Non-Adventures of Douglas B. Lacherlich

I am committing a crime against the doctrine of precise writing by beginning this narrative with a generalization: good, bad and all places in-between, people are products of their parents’ childhood experiences. In fact, people are often trapped by their parents’ rules of engagement in regards to dealing with their offspring. There’s the rigid, pseudo-fascist “do as I say or your ass is mine” militaristic parenting, the “do your thing, go with the flow; make love and be free” hippie-style non-parenting, and the ultra-confusing (for the children) schizoid mixture of lovingly devoted tenderness and attention combined with emotional and/or physical abandonment, shaming and debasing techniques, and/or raging brutality that creates adult neurotics at the least, monstrous socio-paths at the worst.

Now, let me direct your attention to a person who is the perfect embodiment of my generalization: Douglas Beauregard Lacherlich, whose name is, of course, a pseudonym. I have given him that appellation not because I wish to protect his privacy, but rather, the name fits his awkward, disproportionate personality and body better than a Speedo, in contrast to the seemingly arbitrary one given to him at birth.

I’d heard about Dougie B. two years before I actually met him.  I was in Raley’s Supermarket on Folsom Boulevard (located in the “charming” little city known as Rancho Cordova, California), talking to my friend Linda (also a pseudonym, this time to protect her anonymity) as we meandered through the vast aisles of food and other products.  She picked up an item; it might have been pickles or some type of salad dressing, then put it back on the shelf.

“I can’t buy that right now, “she declared. “I promised my husband that I wouldn’t spend any more money this month.”

I was confused by that statement.  She lived in an upper middle-class neighborhood, and the two of them made very comfortable salaries as computer technology professionals for the State of California. Naturally, I had assumed that she could readily afford a jar of salad dressing or pickles.

“Well, we have to help out my husband’s brother,” she explained.

Of course, that statement aroused my journalistic curiosity.  I had worked for an adult day program several years earlier, supposedly to teach my developmentally delayed clients self-expression through poetry. More often than not, I was a glorified babysitter (who did everything a good sitter would do, including change diapers), referee, and alarm clock, since most of my well-medicated students could not resist sleeping during class. I wondered if Linda’s brother in law was like my former students.

“Is he developmentally disabled?”

Suddenly, she became flustered.

“No…he’s not disabled…well, he has disabilities…he has trouble walking, and he hasn’t been able to work…I think he has learning problems, but he’s not…you know, retarded or anything like that.”

That was confusing. I had figured the brother-in-law was in his late teens or early twenties and had a milder form of diminished mental capacity that made him unable to manage his personal affairs, but capable of living independently with some supervision. This was the case for some of my former clients, whose older siblings had become their conservators when the parents had either died or become too old to care them.  As usual, my assumption was wrong.

“How old is your brother-in-law?”

“He’s in his early fifties, somewhere around there.”

That revelation surprised me.

“Early fifties?  Why do you have to support him?  Doesn’t he qualify for Social Security and SSI?”

Linda appeared to be very embarrassed.

“I don’t know…it’s a really long, complicated story.”

My mind was buzzing with questions typical of someone who has read far too many books about co-dependency and co-dependently wants her friend to benefit from this knowledge: Don’t you know that when you enable a full-grown man, you put him in the “Peter Pan” role, and he becomes the maligned, resentful yet dependent child in an adult body?  Fortunately, I remembered the old adage, “takes one to know one”, and kept my mouth shut. Since I have enabled many full grown adults as recently as yesterday, I recognized my own hypocrisy that time. Clearly, this was an issue that had a profound effect on my friend’s life, and I didn’t want to cause her any more discomfort than I had already.  I apologized for being so nosy, and wandered off in search of the non-fat, plain yogurt that I customarily eat for breakfast.

Fast forward to August 31, 2010, the day my podiatrist informed me that I was scheduled for posterior tibial tendon surgery on October 1. The aforementioned tendon had been badly frayed by my reckless, tomboyish ways (sliding into first base, playing tackle football) in childhood and massive weight gain as an adult.  A lifetime of being careless with my health finally caught up to me when I got into bed one night and had the very painful sensation of a strong, electric jolt in my right foot, followed by some inner tissue wrapping around one of the cuneiform bones the way a severed fan belt wraps around the nearest part of a car’s engine.  (This happened to me while driving west on Interstate 50 one sweltering100 degree day.)

A phone call and a hurried appointment with my podiatrist the next morning confirmed that my posterior tibial tendon had finally snapped, and there was no way to repair it without surgery.

However, this was not particularly upsetting to me.  Since July 11, 2001*, I have had the following surgeries:

Roux-en-Y gastric bypass

Emergency transfusions for menorrhagia ( life-threatening loss of blood due to abnormally heavy menstruation)

Uterine ablation with dilation and curettage

Hysterectomy

Three stomach hernia repair surgeries

Complete replacement of my left hip

By the time my podiatrist scheduled me for posterior tibial tendon/arch reconstruction, I was emotionally immune to the surgical process.  To me, the most difficult part was surgery prep, when the poor anesthesia nurses had to find a vein that didn’t dance away from the IV needles. I learned to joke about the “electric slide” tendencies of my veins to ease the nurses’ anxiety.

My doctor informed me that even though I was a surgery veteran and not at all nervous about going under the knife, foot surgery was “probably the harshest” of the orthopedic procedures. Former patients reported they were in extraordinary pain after surgery, and I would need four to six weeks of intense rehabilitation to learn how to take care of myself without the use of my right foot and leg. After my stay in a rehab facility, I needed to be living in a place that was completely handicapped accessible.

“You won’t be able to put any pressure on that foot for six months,” he told me.  “And you will be in a heavy cast for at least that long.  You can’t climb stairs at all the way you did after your hip replacement.”

That ruled out the house where I was renting a room at the time.  There were very steep steps leading to the front door and back doors, and there was no room for a wheelchair ramp on either stair case.  In fact, even the interior of the house was completely inaccessible for someone with my condition because the door frames were too narrow for a wheelchair.  The situation was clear—I really needed the surgery, which meant that I had to find another place to live.

My friend Linda offered a viable solution to me: her brother-in-law, Douglas B. Lacherlich, had been looking for a roommate to share the costs of the house that he owned with his brother and mother.  His mother, who was 94 at the time, had to go live in an assisted living facility.  The facility required every penny of her measly pension funds plus a supplement from the State of California to pay for her care. This meant Dougie could no longer depend on his Mom to pay for half of the monthly expenses, especially since they were more his income from state disability could pay. He had rented out his mother’s old bedroom in the past, but the roommates never lasted for long. That should have been a foreshadowing moment for me when I found that out, but at the time, I was more concerned with finding a suitable place to live after surgery. Dougie’s habitat, which was actually a fair looking mobile home, had a ramp and doors wide enough for a wheelchair.  That was good enough for me.

During my last appointment before surgery, my podiatrist told me, “Sure, you can walk on that foot; but you wouldn’t want to.” I’ve had a practice of trying to prove to my doctors that all of their education, training and years of experience means nothing when it comes to my body. This belief was validated by my friends who, like me, struggled with weight issues and disliked seeing doctors because they tended to tell us the truth about our conditions. However, since I’ve lost a significant amount of weight and kept it off, I’ve discovered that my fear of doctor visits has been removed. Not only that, my doctors have literally saved my life on several occasions, which brought me to the conclusion that it would be prudent to follow their advice and stay off my foot before surgery. I ignored my martyr complex that kept telling me that I could do all the packing and moving by myself, and my daughters eagerly (they know me well) took over.  Within one week, they gathered my meager belongings (“Mom, do you really need so many books?”) and moved them to my room with a view of my former high school’s baseball field.  Best of all, I had my own bathroom! I looked forward to enjoying a shower or sitting on the toilet without embarrassing interruptions. All I had to do was sail through surgery and rehabilitation, then settle into my new abode.

Time for a cliché insert “Easier said than done.”

This is the short version of my post-surgery experience:  “MORPHINE! OH, GOD, MORPHINE, PLEASE!”

No more “brave martyr suffering in silence” for me.  That role was possible to pull off after the equally painful Roux-en-Y gastric bypass because I had a morphine pump, which was set to deliver a prescribed amount of the sweet pain killer every eleven minutes.  I watched the clock anxiously for that moment of salvation.  However, there was no morphine pump after my posterior tibial tendon/arch reconstruction surgery. The nurses gave me some pills every four hours that was totally incapable of relieving the vicious, fiery, whole body-encompassing agony, which was what I experienced within seconds of waking up in the recovery room.

This pain did not subside in any substantive way until after my second week in the rehabilitation center.  By the way, my rehabilitation experience caused me to make the following resolution: I will take much better care of my body so I would never have to be a pain-in-the-ass patient like the ones in the rooms near mine.  It is NOT cool to wake up fellow medical care consumers at three a.m. with screams that sound like harpies being sent to the bowels of hell.  I wish I could say that I was compassionate and understanding of their overwhelming confusion and miserable situation, but I found myself muttering that those poor souls were fortunate I was unable to walk.

After three weeks, I was more than ready to go to my new home.  I didn’t care that I had very briefly met my new roommate a month earlier, and hadn’t talked to him since that time.  I wanted OUT of that rehab center, and I did not want to wait until a family member or friend got off work in the evening to pick me up.  I made arrangements for Paratransit to transport me.

My last morning in the rehabilitation facility was a rough one. The nurses had to scurry to give me my last breakfast, help me pack up and sign me out. After a very pleasant mid-morning ride and conversation with the Paratransit driver, I breathed a loud sigh of relief when the van pulled up my new abode. While the driver was operating the hydraulic lift that would transfer me from the vehicle to the sidewalk, Dougie lumbered out of the front door to the porch with his hands on his hips.

“I was wondering what was making all that racket”, he said.  “That thing sounds like it needs some WD 40.  You ought to tell your mechanics to fix that.”

The driver and I exchanged puzzled looks, and I shrugged.  That’s one hell of way to greet people you don’t know very well, I thought.

As the driver pushed me up the ramp in my wheelchair, he called out, “Just ignore that bush that’s growing through the boards there. I was going to cut it down, but I didn’t feel like it.  I have a hole in my foot that won’t heal and the doctor drained about a quart of pus out of it the other day, and I have to stay off of it.”  (I’ve since learned that he had been “staying off it”, i.e. laying in bed for about five years.)

“Jesus,” the driver muttered through his teeth.  He was a very decent and courteous man, in my opinion.  I discovered we were both “friends of Bill*”, although in different programs.  We talked about our recovery experiences, and he told me that he was once “a very bad guy” who had been in a Mexican gang and did prison time for his various escapades.  Even though he had been feeling depressed in prior weeks, he realized that the problems he was experiencing were vastly preferable than the ones he had during his gang-banging days. We had been laughing about that just before Dougie appeared on the porch.

“Acceptance is the key,” I whispered as we arrived on the porch close to Dougie.

“Thank you.”

I was surprised my recovery friend heard me.  Unfortunately, that slogan didn’t help much during the exchange that followed.

“You know, you should turn her around the other way,” Dougie still had his hands on hips.  “It’ll be easier to get the chair through the door.”

“Mister, I’ve been at this job for ten years now.  I know what I’m doing. Could you move out the way, please?”

“Yeah, well, I’m just trying to help you out.” He reluctantly stepped aside so the driver could wheel me in backwards through the door, as Paratransit had trained him to do.

“I know a lot about loading and unloading things.”  For reasons that I would discover over time, Dougie could not let the issue rest.  “I drove trucks for years, and I used to haul everything from heavy machinery to grain…”

I could see my friend was struggling with the concepts of patience and acceptance as he undid the safety straps from my chair. Silently, I began repeating the “Serenity Prayer” for both of us. I really didn’t need that dorky-faced, marshmallow-looking, bespectacled galoot of a man who obviously knew nothing about fisticuffs to discover what it is like to piss off a former gang member. Besides, it was nearly eleven, and I hadn’t taken any medicine since five thirty that morning, which was when a nurse jolted me out of sleep after another night of trying to block out the screaming with pillows over my head.  By the time my friend and I arrived at my new home, my foot was radiating pain all the way to my teeth, and I really needed to lie down. Unfortunately, Dougie seemed completely unaware that he was not only testing my friend’s patience, but mine also.

“…and my supervisor told me that I was the best damned driver he ever hired.  That’s because I knew what I was doing; I could tell if the load I was driving was going to be too heavy and slow me down, so I would tell him, that load is way too heavy, and that icy road through the Sierras is enough to make someone like me spin out of control.”

“And he says to me, Doug, I tell you what—I know you’re an excellent driver. And you know what you’re doin’ not like these other bastards around here. So I tell you what…if you can get that load in on time, I’ll pay you triple.  So we shook on it, and I got that load to Susanville with two hours to spare!”

“I came back and told him he better pay up, triple, just like he said.  And you know what? That old bastard looked at me and called me all kinds of sons-of-a-bitches because he couldn’t understand how I’d done it. And told him, look, old man, just pay me my money. And the old coot paid it, too.  He better had, because he knew there’d be hell to pay.  He knew my old man, and my old man would’ve brought the whole house down around him.”

Dougie crossed his arms over his chest with a satisfied smile and waited for our reaction.  My friend seemed to be gritting his teeth as he wrapped the safety strap into a tight ball.

“Um, thank you for all your help today,” I told him.

“Yeah, you ought to get those lazy-assed mechanics over there in that Paratransit shop to fix those brakes.  A good friend of mine was a supervisor there, and he says to me, Doug, why don’t you come to work for me?  But I told him, no, I make more money hauling cotton than old sick people.”

That was enough for my friend. “Look mister, I’m just doing my job, okay?  I don’t need your comments or anything else, all right?”

He gave me a better-watch-out-for-that-one look. “Take care, sis.  I’ll be seeing you.”  With that, he let the screen door slam violently behind him.

“Hey, you’re lucky that door didn’t break,” Dougie called after him.  “I would’ve made Paratransit replace it, and you’d be paying for it out of your check!”

My plaster-encased foot was throbbing by then, and my head didn’t feel much better.  But I could have sworn I heard my friend yell, “F**k you, motherf***er,” as I turned my chair towards my bedroom and headed in that direction.

“I can’t believe that guy,” Dougie exclaimed, following behind me. “I ought to call up Paratransit and complain about him.”  

Over the successive hours, days and months of my infirm, it became a typical scenario: I would retreat to my room as quickly as possible while he walked behind me, jabbering away about some nonsensical event that took place within the realm of his desperate imagination.

The stories he told me were numerous, but the trope was always the same.  Dougie the hardest working, most efficient and capable employee ever, Dougie the wise counselor to friends and family members who seek out his advice (but never follow it), Dougie the neighborhood avenger and conquering hero, who has frightened thieves, vandals and high school gang members with his presence and his shiny, professionally sharpened knives. (“They all know me, Big D! And they know what I can DO with my knives!”)

Because I am supposed to be working towards acquiring the virtues of patience and kindly acceptance of every single person on this planet, I listened to his soliloquies as much as any human being can before shouting, “Stop the madness!”  The only method I could deploy to avoid his continuous need of an empathetic audience was to declare my post-operative achiness the reason for my silence and hurried exit.  Obviously the concepts of patience and kindly acceptance of my fellow human beings have remained well beyond my grasp. I yearned for the old Angela, the pre-Bahá’í/12- step recovering person.  The former Angela had been more comfortable in her dealings with people because she employed soul-piercing glares that promised (and on occasions, delivered) major damage to a person’s body.  As a consequence, that Angela never had to deal with roughly hewn social misfits like Dougie. Someone like him has probably meandered within my range of attention, but never registered in my brain as a person of interest. The tiny amount of “patience” that I have managed to acquire over the past twenty five years has been tested to its limit whenever Dougie follows behind me, yammering away. My level of irritation raised even more when he stood in the doorway to my bedroom while he continuing his stories.

“I’m trying to educate you!” he exclaimed during one of his sermons-at-my-door because I was probably showing signs of extreme annoyance. The subject of my “education” was the more effective way of chopping up lettuce, knowledge he proudly acquired by working for years between firings as a prep cook. Admittedly, my over-inflated ego took great offense to that declaration. It is my belief that someone who is functionally illiterate may not presume to “educate” a person who has finished a master’s degree program in English.

An excerpt from one of life-according-to-Dougie-fables: “I tried to show that dumb-ass chef he didn’t know the difference between sugar and salt!” I’m sure the chef didn’t appreciate his attempt at “education”, either.

After several minutes of silence (during which I am praying, “Is there any remover of difficulties save God?”[1]), he sighed reluctantly.

“All right, I’ll leave you alone.  Do you want the door open or closed?”

“Closed, please.”

Of course, there are reasons why Dougie behaves in socially unacceptable ways.  He was a change of life baby, born when his mother was forty years old.  She had been a widow for many years, and raising two sons by herself.  One day, she attended a parent-teacher conference and met Dougie’s father.  He was a widower and a single parent, too.  They eventually got married and produced Doug after a year, much to the chagrin of his older half-brothers, who chose to beat up on him as much as possible while he was growing up.  His father was a fork-lift driver for the Nabisco Company who was, like his son, illiterate.  He ruled the home with the proverbial iron fist and a sailor’s vocabulary.  Dougie’s mom was the perfect match for his father: “full of piss and vinegar,” he once told me.  She preferred to bark out commands at her offspring, punctuated by ear-piercing screams when they weren’t followed precisely to her satisfaction. If Dougie and his brothers remained defiant, they were given the “just-wait-‘til-your-father-gets-home” line, which meant their Pops tanned their hides “something fierce” (as my mother used to say) after he came through the door.  No, they were definitely not the Cleavers.

I’ve been amazed over the years by the number of people have approached me—let’s say at a bus stop, or in the waiting room at a doctor’s office—and before I know it, their life story comes tumbling out of their mouths . This is extremely bizarre to me; I never utter a word to anyone unless spoken to first.  Even then, I am wary about revealing details about myself.  This is the direct result of my mother’s teachings: don’t trust strangers; what happens at home; stays at home.  Yet people like Dougie have revealed some of the most intimate details about themselves to me without a single indication of reserve. I find that incredible.  I can be forthcoming about myself in writing, but I clam up when it comes to personal interaction with people I don’t know very well.  I wonder how Doug and others come to the place in their lives where they are willing to pour out their hurts and failures into a porous cup like mine.  Certainly, I can do nothing more than listen, and I barely manage to do that.  I’m too conscious of the fact that my personal ongoing crises (“I want some of Zelda’s deep-dish Chicago style pizza, NOW!”) require most of my attention and remedial measures. If I’m not praying, I’m on the phone discussing these problems with someone who understands the unbelievably insane manner that I process situations and react to life. That’s why the tendency of people to voluntarily share their stories with me is baffling.  I can’t get out of my own head enough to be concerned with them With Dougie, the reasons he is desperate for another person’s attention have become apparent over time, though the dribbling of personal truths that he would spontaneously reveal between his heroic epics.  He has been abandoned as a child and an adult– physically, emotionally and spiritually.  His father and brothers (except for one of them), were physically and verbally abusive.  His mother screamed instead of talked, and kept herself emotionally distant from him instead of giving her baby boy a reassuring hug and kiss.  I’m sure it didn’t help his situation much to be relentlessly needy and emotionally sensitive, either.  The role he etched out in his family was tattletale, and his brothers physically expressed their displeasure with that whenever he played his part. Even as a adult, he has maintained the pattern of finding out “the scoop” about other people, and sharing that intel with the ones he considers to be in positions of power.

Or he would provoke people, ostensibly on an unconscious level, but he would get himself into situations (like the verbal conflict with my ex-gang-banger friend) where he would need to be bailed out either by a parent, or these days, an authority figure such as the managers at Paratransit.  It’s him versus his brothers, over and over again, the proverbial “I gonna tell…” syndrome being played out in adulthood.  He’s the six feet, five inch man-child who’s never been picked for the team, doesn’t get the girl and cries to an uncaring mother about it.  He might as well share his pain with a total stranger because he’s accustomed to cold, distant family members. Perhaps it’s even comfortable in its familiarity. 

He once told me that he has had only three girlfriends in his entire life, and every one of them dumped him for another guy within one month. No, that’s not entirely correct.  One hopped into a car with one of his friends after agreeing to his girlfriend for five minutes.  I’m not proud of the fact that my initial response was a gigantic belly laugh, which I choked down with a gulp of water.

According to collected wisdom of people who know more about life than I do, Dougie and I have some important spiritual lessons to learn from each other. I have a suspicion that mine has to do with being patient and loving with the people I come into close contact, even those who are extremely annoying to me and everyone else around them. There are slogans around 12 step groups that offer me moments of relief whenever I contemplate undertaking this mission: “Easy does it.” “Progress, not perfection.” “Sometimes quickly, sometimes slowly.”  I believe I’ve nailed the “slowly” part.

So what about Dougie’s spiritual lesson?  Well, I don’t know, and frankly, it’s none of my business.  I have to pick up and get rid of my own garbage, which is pretty malodorous after years of piling up into a ripe, composting heap.  However, I hope his lesson would be to learn how to take care of himself so other people, like the one brother who still bothers to speak to him, won’t have to. I also wish he will stop re-creating his emotional abandonment issues with the few people he still has in his life.  Who knows?  If he’s successful, the girl who jumped in his friend’s car might be willing to go for a do-over.

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* Prior to 2002, I had given birth to three children, had a reconstruction of my right cheekbone (due to spousal abuse/domestic violence) and a tubal ligation.

* “Friends of Bill” refers to Bill Wilson, one of the co-founders of Alcoholic Anonymous. His “friends” are the members of not only A.A., but the numerous groups that have emerged over the years based on the original program.

[1] A prayer revealed by the Ba’b, one of the Prophet/Founders of the Bahá’í Faith http://info.bahai.org/.

Written by Angela Shortt
Freelance journalist/writer/graphic novelist

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The Six Minute Book Summary of The Book, Switch: How To Change Things When Change Is Hard, by Chip And Dan Heath

Executive Summary

            This is a remarkable book about how to change things when change is hard. It can be about you, a job, friends, or even family. Change is very difficult and hard to do without a little motivation. The book helps you to look at things in a different way than you had before. Seeing the good things about why you should change and why it was better before.

            One way Dan and Chip Heath, the authors, explained it in the book was that we have two parts to us. We have the emotional side (the Elephant) and the rational side (the Rider). Most of us think that the Rider always controls the Elephant, but in most cases it’s the other way around. The Elephant somehow ends up controlling the Rider. It’s like they talked about in the book, about someone trying to go on a diet. Your Rider side wants to look slimmer and eat healthier but your Elephant side loves those cookies and fast food. The Rider and Elephant both need to be on the same page to be able to work together but usually this isn’t the case.  Your heart may want one thing but your mind may want another. That is the Rider and the Elephant at war.

            This book teaches you have to be on the same page with your emotional and rational side. It teaches you how to react to certain situations that are very simple and easy to do. Now they aren’t saying change is easy, by far it is one of the hardest things in your life depending on what it is that you are fighting to change. There are better ways to make a change than probably what most think. Most likely they are plain and simple but you have to set forth a goal to achieve this change. One can’t say, “Hey I want to lose weight soon” and just automatically it starts to happen. No! One must set realistic goals as “Hey I want to lose 10 pounds in the next 3 months. This is your rider and elephant starting to work together. Your elephant now has motivation and your rider has direction.

            Switch is arranged around a correlation (immediately visual and sticky). When we are making a decision we’re often torn between our rational, logical reasons and our emotional, intuitive feelings. Tell the Rider what to do, provide a good argument and the Rider will do it. The Elephant, on the other hand, represents our emotions, our gut response. The Rider might like to avoid those chocolate chip cookies but there is very little the Rider can do if the Elephant really wants it. To complete their comparison they include the Path they are travelling along. If the Rider can direct the Elephant down a well prepared Path then there is a good chance for change. The Path might represent, for example, access to user friendly technology or effective office space design. Switch is arranged in three parts: Direct the Rider, Motivate the Elephant and Shape the Path.

The Ten Things Managers Need to Know fromSwitch

1.            Our emotions can overwhelm our rational thought, while relying solely on rational behavior can “overanalyze and over think things.”

2.            There are better ways to make a change than probably what most think. Most likely they are plain and simple but you have to set forth a goal to achieve this change. One can’t say, “Hey I want to lose weight soon” and just automatically it start to happen. No! One must set realistic goals.

3.            What looks like a people problem is often a situation problem.The book considers change at every level- individual, organizational, and societal. All change efforts usually have something in common: “For anything to change, someone has to start acting differently.” But the question is always that, Can you get people to start behaving in a new way? Dan and Chip mention in this chapter that “In our lives, we embrace lots of big changes- not only babies, but marriages and new homes and new technologies and new job duties.” So that means that it is quite possible for people to change.

4.                  What looks like laziness is often exhaustion. The Elephant and Rider are usually on two different pages and trying to persuade the Elephant often exhaust your mind. For example, When you try so hard to stay away from fattening foods because you are on a diet, you mind will get exhausted and won’t want to find the temptation any longer forcing you to finally give in. The Elephant will usually win over the Rider.

5.            The Rider part of our minds has many strengths.“The Rider is a thinker and a planner and can plot a course for a better future. But as we’ve seen, the Rider has a terrible weakness- the tendency to spin his wheels. The Rider loves to contemplate and analyze, and, making matters worse, his analysis is almost always directed at problems rather than at bright spots.

6.            We are all human but sometimes we tend to make the default planbecause that was the first plan given to us and when looking at the facts we look at the negative side, which then leads us to our first decision, which may not always be the best.

7.            Make sure your goals are reachable and specific. If not then you may tend to go in circles when trying to achieve your goal. Taken small steps are best way to achieve any big time change in your life. Too big of a step can end up being too overwhelming and cause you to give up more easily.

8.            In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.” “In other words, when change works, it’s because leaders are speaking to the Elephant as well as to the Rider.” Change only works if the Elephant and Rider are working together.

9.            The gates of large goals are lined with small accomplishments. Remember to compliment yourself when completing little steps towards your goal, it will help motivate you.

10.            “Any new quest, even one that is ultimately successful, is going to involve failure.You can’t learn to salsa-dance without failing. You can’t learn to be an inventor, or a nurse, or a scientist, without failing. Nor can you learn to transform the way products are developed in your firm, or change minds about urban poverty, or restore loving communication with your spouse, without failing. And the Elephant really, really hates to fail.” So how is it that you keep the Elephant motivated to not give up? “The answer may sound strange: You need to create the expectation of failure- not the failure of the mission itself, but failure en route.”

Full Summary of Switch

Introduction

This book teaches you how to be on the same page with your emotional and rational side. It teaches you how to react to certain situations that are very simple and easy to do. Now they aren’t saying change is easy, by far it is one of the hardest things in your life depending on what it is that you are fighting to change. There are better ways to make a change than probably what most think. Most likely they are plain and simple but you have to set forth a goal to achieve this change. Through the entire book Dan and Chip use the example of an Elephant and a Rider, the Elephant is your emotional side and the Rider is your rational side. A person can’t say, “Hey I want to lose weight soon” and just automatically it starts to happen. No! One must set realistic goals as “Hey I want to lose 10 pounds in the next 3 months. This is your rider and elephant starting to work together. Your Elephant now has motivation and your Rider has direction. “Anytime the six-ton Elephant and the Rider disagree about which direction to go, the Rider is going to lose. He’s completely overmatched.”

Our emotions can overwhelm our rational thought (the reason for the elephant-driver metaphor; the elephant is bigger than the driver), while relying solely on rational behavior can “overanalyze and over think things. Chances are you know the people with Rider problems, your colleague who can brainstorm for hours but can’t ever seem to make a decision.”Switch dedicates itself to change processes that manage both aspects — direct the rider and motivate the elephant— along with a third segment, Shaping the Path, that details the steps once driver and elephant are mastered.

Managing our “driver and elephant” brains also include surroundings. Tweak the Environment covers how a person should not simply blame people, but also account for the situation: “What looks like a person problem is often a situation problem.” The Heaths advocate small tweaks – “even small environmental tweaks can make a difference” – and examine “action triggers” – the associations of one action to another – to address habits.  Occasional clinics pull the segments together in situations set in organizations. Relating a business process to everyday happenings bring the idea to “script the change” into a living concept that, well, sticks in your mind.

Switch makes the psychology behind its thesis accessible. It identifies the basic psychological conflicts that can lead to poor choices or derail the most complex business team. It makes its points using narrative, yet the stories are rooted in scholarly sources. It explains in straightforward terms. Great books broaden a reader’s world outlook, and the Heaths broaden outlooks very well. They do it with an optimistic tone that strengthens their points and the utility of their concepts.

Overall I found Switch an excellent starting point to discuss change in a professional or organization. Not only does it stand well on its own for learning how to manage and infuse change into a given situation. Change isn’t easy, so to speak, but Switch makes the process of change easier.

Three Surprises About Change

What looks like a people problem is often a situation problem.The book considers change at every level- individual, organizational, and societal. All change efforts usually have something in common: “For anything to change, someone has to start acting differently.” But the question is always that, Can you get people to start behaving in a new way? Dan and Chip mention in this chapter that “In our lives, we embrace lots of big changes- not only babies, but marriages and new homes and new technologies and new job duties.” So that means, that it is quite possible for people to change.
What looks like laziness is often exhaustion. When you try so hard to stay away from fattening foods because you are on a diet, you mind will get exhausted and then you will finally give in.
What looks like resistance is often a lack of clarity. “If the Rider isn’t sure exactly what direction to go, he tends to lead himself in circles.”

Direct the Rider

Directing the Rider isn’t an easy task. The elephant most of the times seems to disagree with the rider making it very difficult for the rider to go in the correct path.Often the heart and mind disagree. Consider a person who wants to wake up at 5:45am to go workout but the other side of us when the alarm clock goes off doesn’t like waking up to plain darkness in the morning and just wants to snoozes for a few more minutes. That’s an example of your heart and your mind having a disagreement. So how do we make this switch? There are three main points in this book that you need to remember when trying to make that switch which is:

To Direct the Rider- Script the critical moves

Motivate the Elephant- Shrink the change

Shape the Path- Build a habit

Find the Bright Spots

            The rider part of our minds has many strengths. “The Rider is a thinker and a planner and can plot a course for a better future. But as we’ve seen, the Rider has a terrible weakness- the tendency to spin his wheels. The Rider loves to contemplate and analyze, and, making matters worse, his analysis is almost always directed at problems rather than at bright spots. You can probably recall a conversation with a friend who agonized for hours over a particular relationship problem. But you can remember an instance when a friend spent even a few minutes analyzing why something was working so well?” The Rider will spin his wheels indefinitely unless he’s given clear direction. That’s the one reason you always need to direct the Rider. You want to show him exactly where to go, how to act, and what destination to pursue. “And that’s why bright spots are so essential, because they are the best hope for directing the Rider when you’re trying to bring about change.”

Another major point Dan and Chip Heath make in this chapter is about “solutions-focused brief therapy” which is about digging around for clues about why you act the way you do instead of asking about your childhood. Solutions-focused therapists do not care about your childhood like other therapist may; they tend to go at finding out what the problem may be in a different way. In a brief story about a lady and her golf swing, they explain what they mean by using “Solution-focused therapy.” They explain, “Most people, including most therapists, believe the change process has to be complicated and difficult. ‘No pain, no gain’ is the general rule of thumb.” This brief story shows otherwise. “At one point, her golf swing started misfiring, so she went to a golf pro, thinking her technique needed a major overhaul. She noted that the golf pro didn’t do anything archaeology. He never said, “You obviously have a fear of winning. Did your father intimidate you as a little girl? Instead, all he did was suggest a minor modification: relaxing her tight grip on the club.” She was peeved at first by the advice given to her but realized later in her game that her balls were going straighter and were improving. This type of therapy uses common techniques for discovering potential solutions. Finding the bright spots is a critical part in helping to solve problems and be a major thing for businesses. It’s stated in the book, “There is a clear asymmetry between the scale of the problem and the scale of the solution. Big problem, small solution. Big problems are rarely solved with commensurately big solutions. Instead, they are most often solved by a sequence of small solutions, sometimes over weeks, sometimes over decades. And this asymmetry is what the Rider’s predilection for analysis can backfire so easily.” “When the Rider analyzes a problem, he seeks a solution that befits the scale of it. If the Rider spots a hole, he wants to fill it, and if he’s got a round hole with a 24-inch diameter, he’s gonna go looking for a 24-inch peg. But that mental model is wrong. You need to think the question, “What’s working right now?”

At the very end of the chapter they give you a list of 24 words of “emotion” found in the dictionary and said that only 6 of them are positive words. It seems that people are more focused on the negative things than the positive. It is stated, “A group of psychologists reviewed over two hundred articles and concluded that, for a wide range of human behavior and perception, a general principle holds true: “ Bad is stronger than good.” It was said that a study was done and participants were given a photo of bad and good events and they spent more time viewing the bad ones.” Also, if you think back to when talking to a close friend about someone and a lot of it was good but just a little was bad, you always tend to remember and talk about the bad. The researchers in this book call this “positive-negative asymmetry.” Dan and Chip Heath consider that if a person uses, “These flashes of success-these bright spots- can illuminate the road map for action and spark the hope that change is possible.”

Script the Critical Moves

In this chapter Dan and Chip talk about “decision paralysis.” “More options, even good ones, can freeze us and make us retreat to the default plan. This behavior clearly is not rational, but it is human.” Discussed in this chapter is a good example of this. A doctor told his patient that she was going to need surgery and then realized after checking with the pharmacy that there was one medication that hadn’t been tried. “Now the doctor faced a dilemma: Should he prescribe the untried medication, even though other medications had failed, or should he go ahead and refer the patient for surgery? When doctors were presented with this case history, 47 percent of them chose to try the medication, in hopes of saving the patient from going under the knife. In another variation on the dilemma, another group of doctors were presented with almost exactly the same set of case facts- except this time, the patient’s pharmacy discovered two untried medications. If you were the patient with the arthritic hip, you’d be thrilled- certainly two nonsurgical options are better than one. But when the doctors were presented with two medications, only 28 percent chose to try either one.” Why would they do this? Does it even seem to make sense? “The doctors were acting as though having more medication options somehow made medication a worse bet than surgery. But if 47 percent of doctors thought medication shouldn’t have tipped them toward surgery.” This is where the doctors used “decision paralysis.” We are all human but sometimes we tend to make the default plan because that was the first plan giving to us and when looking at the facts we look at the negative side, which then leads us to our first decision.

Point to the Destination

This chapter demonstrates pointing to a destination or “goal” that you want to reach by a certain date. Make sure that it is a reachable goal that you can stay on and one that makes you want to reach it. In this chapter the example they use is a group of first graders who weren’t even at the kindergarten level and some couldn’t even hold a pencil. The teacher used a great way to help the students and herself reach a goal. She told them, “By the end of this school year, you’re going to be third graders.” She didn’t mean literally but it made the students admire what that would feel like and made them feel good. The teacher made this decision very carefully knowing what level the children were at and when they had to end up at the end of the year. She made sure the goal was realistic and reachable. “One of her first efforts was to cultivate a culture of learning in her classroom, calling her students “scholars” and asking them to address one another that way.” When others would come to see the class, “she introduced her class as a group of scholars and asked them to define the term for the guest.” The students would then tell the guest and of course want to go home and tell their parents what they had learned in class. It always makes one happy when they have accomplished part of their goal and can then take that information that they gained and transfer it and teach it to someone else. They also say in the put about praising yourself in some way for what you have achieved and for how far you have come, which will then have you wanting to keep moving forward to achieve your entire goal. “When you describe a compelling destination, you’re helping to correct of the Rider’s great weaknesses- the tendency to get lost in analysis. Our first instinct, in most change situations, is to offer up data to people’s Riders: Here’s why we need to change. Here are the tables and graphs and charts that prove it. The Rider loves this. He’ll start poring over the data, analyzing it and poking holes in it, and he’ll be inclined to debate with out about the conclusions you’ve drawn. To the Rider, the “analyzing” phase is often more satisfying than the “doing” phase.”

“Goals in most organizations, however, lack emotional resonance. Instead, SMART goals- goals that are Specific, Measurable, Actionable, Relevant and Timely- have become the norm. A typical SMART goal might be “My marketing campaign will generate 4,500 qualified sales leads for the sales group by the end of Q3’09.” These types of goals will get your motivated and because it is a reachable goal, make you set forth more of an effort to achieve it.

Find the Feeling

In this chapter it is a matter of reaching the Elephant inside others. Kotter and Cohen said, “that in most change situations, managers initially focus on strategy, structure, culture, or systems, which leads them to miss the most important issue: The core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people’s feelings. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.” “In other words, when change works, it’s because leaders are speaking to the Elephant as well as to the Rider.”

Shrink the Change

The gates of large goals are lined with small accomplishments.  In this chapter the authors Dan and Chip Heath  propose that the only way to get to your larger goals is to accomplish smaller goals first, and build momentum.  They call this “Shrink the Change.”  It is a fascinating concept and one that I tend to believe in.  They provide numerous examples including businesses, financial and sports success. Here is one example of how it works: Two car wash companies offered a promotional deal.  The first company’s offer was to give you a stamp when you bought a car wash. Get eight stamps, get a free car wash.  The second company’s offer was a free car wash after ten stamps. The difference…the second company gave the customer two stamps to begin with. Both offers are the same. Buy eight car washes and get one free.  However with the second company the consumers’ perceptions, feelings and beliefs led them to think they were 20 percent on their way to their goal.  A few months after this promotion, the second company had a 34 percent market share versus 19 percent for the first company. This story is intended to illustrate that the further along you are to your goal the more you will work towards your goal.  When we are overwhelmed with a task, it is often because we have had no success on that task. However when we have some success, it is easier for us to build on that success, and keep going. The authors recommend lowering the bar first, and then raise it after you have had some accomplishments.  When you set the bar high from the beginning, you may become overwhelmed.  This contributes to individuals, and even teams, to give up before they even get started. “The Elephant has no trouble conquering these micro milestones, and as it does, something else happens. With each step, the Elephant feels less scared and less reluctant, because things are working. With each step, the Elephant starts feeling the change. A journey that started with dread is evolving, slowly, toward a feeling of confidence and pride. And at the same time the change is shrinking, the Elephant is growing.”

Grow Your People

When you struggle to change something big about yourself, especially if its something completely new, you will have up and down moments. As Dan and Chip put it, “Any new quest, even one that is ultimately successful, is going to involve failure. You can’t learn to salsa-dance without failing. You can’t learn to be an inventor, or a nurse, or a scientist, without failing. Nor can you learn to transform the way products are developed in your firm, or change minds about urban poverty, or restore loving communication with your spouse, without failing. And the Elephant really, really hates to fail.” So how is it that you keep the Elephant motivated to not give up? “The answer may sound strange: You need to create the expectation of failure- not the failure of the mission itself, but failure en route.” This chapter teaches you to have a “growth mindset,” which will help you to conquer more challenges and not think so much about failure. “People with a growth mindset- those who stretch themselves, take risks, accept feedback, and take the long-term view- can’t help but progress in their lives and careers.” It is said that business people tend to reject the “growth mindset” because of the way we think. We think in two stages: “You plan, and then you execute.” We do not have a “learning stage or practice stage in the middle.”

Tweak the Environment

“When some guy cuts you off in traffic, you probably think, instinctively: What a jerk. What you almost certainly don’t think to yourself is, Gosh, I wonder what’s wrong that he is in such a hurry.” It’s crazy how we don’t think in that way. Most of us have been in this type of situation where we are running late for something very important and wind up driving like a crazy maniac and have people wanting to call us a jerk as well. It is very easy to judge someone by what they do. A good example of how to tweak the environment in a situation where a child is always late to class is for “The teacher to lock the door when the bell rings so that latecomers are stuck in the hallway.”This teaches that student to make sure he is on time or he will be standing outside the class.

Build Habits

This chapter helps you break your bad habits. “People are incredibly sensitive to the environment and then culture- to the norms and expectations of the communities they are in. We all want to wear the right clothes, to say the right things, to frequent the right places. Because we instinctively try to fit in with our peer group, behavior is contagious, sometimes in surprising ways.” When we think about our habits most of us think about the bad ones: “biting our fingernails, procrastinating, eating sweets when we’re anxious, and so on.” Most of us don’t think about the good habits that we have.” To change yourself or other people, you’ve got to change habits. Habits tend to change when the environment changes.

Rally the Herd

In this chapter it’s about looking around to see what others are doing versus what you think you should do in a particular situation. In a study, a group of students were put in a room alone to fill out a survey when others were put three at a time into a room. Smoke then began to come through the air vents in which most of the students that were by themselves alerted someone about the smoke while in the room with a few people, only a few alerted someone about the smoke coming through the vent. They sat in the room looking at what each other was doing instead of getting up to let someone know. The point is that when someone isn’t sure of something around them or doesn’t feel comfortable, they tend to look at others for answers.

Keep the Switch Going

In the final chapter it talks about taking step by step to reach your goals. When you take small steps you will get farther than if you were to try and take a giant step because it may seem to get to overwhelming and then you may give up. As Dan and Chip write, “The first thing to do is to recognize and celebrate that first step. You’ve directed the Rider, you’ve motivated the Elephant, you’ve shaped the path- and now your team is moving, or you’re moving.”

The Video Lounge

http://www.youtube.com/watch?v=yb-SdduiUMk

This video is Chris Brogan giving main points of what is in the book and why you should read it. He talks about the three main points in the book: the Elephant, the Rider, and the Path. He explains what Dan and Chip Heath talk about through their book and how it is a must read.

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Contact Info: To contact the author of this “Summary and Review of Switch,” please email Jennifer.duplantis-2@selu.edu or Jenniferduplantis@gmail.com. 

Biography

David C. Wyld (dwyld.kwu@gmail.com) is the Robert Maurin Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, and executive educator. His blog, Wyld About Business, can be viewed at http://wyld-business.blogspot.com/. He also serves as the Director of the Reverse Auction Research Center (http://reverseauctionresearch.blogspot.com/), a hub of research and news in the expanding world of competitive bidding. Dr. Wyld also maintains compilations of works he has helped his students to turn into editorially-reviewed publications at the following sites:

Management Concepts (http://toptenmanagement.blogspot.com/)

Book Reviews (http://wyld-about-books.blogspot.com/) and

Travel and International Foods (http://wyld-about-food.blogspot.com/).                

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Written by David Wyld
Professor of Management, Southeastern Louisiana University

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100 Crazy And Not so Crazy Ways to Find Referrals

1. Post your reflink on forums / blogs / sites where are allowed.
2. Tell to your friens, family or just scream your refflink to everyone.
3. Use dot.tk for changing your reflink.
4. Go door to door in your neighborhood, in the day please don’t wake up people.
5. Walk by parking areas and place flyers en the cars.
6. Make a Blog, place your reflink and make the people sing in.
7. Keep your reflink as your sing, in the forums.
8. Find chatrooms and goups like “make easy money”
9. Make adverts, for free or pay for them, really work.
10. Talk to students, tell them if they do a good job in the ptc sites don’t need to study anymore.
11. Place a flyers in your work.
12. Make a flayer with your reflink and place it in your car.
13. Place your reflink at the end of your youtube videos.
14. Add a txt in a rar that you can upload it and share to everyone.
15. Flyers on comerces.
16. Send the info of your reflink via mailing list (ex.: http://www.usdatafax.com/)
17. Get a bot/macro to post your reflink with a small explanation in any server
18. Make a webpage.
19. Say to people on messenger or PM
20. Interchange links
21. Pay Adverts in other webs
22. Advertise in online games.
23 Print Busines cards with your reflink on it
24. Buy “paid to sign up” in Others PTC
25. Buy an expired Domain to had many visits and redirect it to your refflink ex: http://www.realstat.info (this is a good way to have visits)
26. Buy banner spaces.
27. Buy text links on blogs / forums / groups
28. Offer effective or other incentives by usbscription
29. ADD your reflink to the name of an MP3, Video, Program and share it via “file-sharing”, torrent, etc
30. Free traffic interchange.
31. Pay for traffic interchange.
32. Google Adwords (make links on websites to your refflink)
33. Say that the winnings is in dollars :)
34. Rent a billboard (Aprox. – a day)
35. make a tatoo with your reflink, if is possible in your HEAD (looks better)
36. Go door to door and say to all people
37. Add your site / blog to digg, stumble upon, Bumpzee, del.icio.us, etc
38. Make a friend and digg your site/blog a digg, stumble, etc
39. Make a shirt with your reflink
40. make radio advertising
41. Place an information desk in front of your work
42. Keep your reflink as sing of yours emails
43. Sings and banners on the street
44. Offer sing in by CashCrate with the option to play a funny online game
45. Get up your site to have better ranking
46. ADD regular content to your site or blog, keep it with new information
47. In your banners or images use the tag as your reflink
48. Place an economic ad or free in the employment search pages
49. Make a fake wallet and place money with your refflink (i don’t recommend this, i only place real payment proof)
50. http://www.stormpay.com – by a lil fee, they send visitors to your page or reflink
51. Place ads that say “free money”
52. Make an EBOOK on auction in Ebay with your reflink and aditional info
53. Before buy something on ebay, place your refflink as a question.
54. Send emails to all your contacts, say to subscribe with your reflink.
55. Tell to the parents in your kid school
56. Say on MySpace, Friendster, Facebook that you are making money thanks to “your refflink”.
57. Asociate members and online friends
58. Make a sing to share on mailboxes
59. http://www.reftraders.com
60. Sing in virtual business like http://www.entrecard.com and list your blog o refflink under make money page
61. Make many friends on myspace y dedicate an space to your blog or refflink
62. Let busines cards with your refflink on shopping cars
63. Place a flyer with your refflink on bulleting stores
64. Go to Library and let business cards on the books, etc.
65. Place business cards in hotel rooms, restrooms and cofee shops.
66. Use your reflink as your name in counter strike and other online games.
67. Send text msj. with your refflink (no mater if you don’t know the people begin in number 01 and end in 99999999999).
68. Make a tag to your CashCrate with the link to your blog or linklist.
69. Place a user in-game, short your link or reflink.
70. Let a sing in the corners of the streets.
71. make a song about this… when u do it please share it with me…
72. Place your reflink as a comment on PS3.
73. Make sure that they know that the site is not SCAM and that is free for sing in, that don’t need credit card numbers and no other confidential info.
74. Sing in on http://www.getref.com where you get reff. by been a reff of other members.
75. Print fake cheqs and let them on public places
76. You can say in banners and advets… “You loose money.. you can get it back in (place here your refflink)”
77. Sold or gift cheap products with your refflink
78. Make an ads in Craigslist
79. Make a plain pilot write your refflink on the sky.
80. Place business cards in the entrance of the credit cards
81. Make cards that say “Valid to sing in free on “your reflink”
82. Buy a package of CD’s or DVDs and make that runs a txt with your refflink and gift them
83. Print cards on vistaprint.com
84. Find pens, pencil, papers, etc with your reflink.
85. Begin online games free and let your banner in any of them.
86. Place the reflink in your car and make ride all days :) .
87. Use your refflink as your name in msn.
88. Place your refflink in cars of employments conventions.
89. Place a paper in the advert section of restaurants, coffes, cybers, etc
90. trick people to sing in
91. Say “if u sing in and write on forum you can see a monkey dancing”
92. Make a stamp and place in cards, papers, etc
93. Say that you will help them when they been your referrals.
94. Write an article.
95. Paint your reflink on the street.
96. “promote” yourself with a familiar name on forums
97. Reserve on festivals an fairs.. and place a laptop with wifi to the people can test the system and subscribe them (some PTC sites will ban all members from the same sing in computer)
98. Make Cross-link with your site, blog, articles, posts y classified.
99. Make shoes full of ink and to have your refflink on bottom and walk for every where
100. Open an store that have as name your reflink
101 Make calls to all people on the Guide (not in night please, i tell u for experience ;) )
102 Gift Porn Videos with your refflink.
103 Place in your front door your refflink
104 Make a banner that say: “My life is better now thanks to (your refflink)”
105 If u have a frind that appears on TV, give him a sticker with your refflink
106 Name to your first baby as your refflink.
107 Place on newspaper ads that says “(Any name) Dies Because make alot of money in (your refflink)”
108 Gift basseball balls with your refflink to kids in the streets, you can place too “repair windows with money that you can make on (your refflink)”
109 Make a virus that display your reflink every 5 minutes on the screen.
110 When you make a deposit in the bank let a card with your reflink in the money and in the place of the deposit forms.

http://www.blogtipsdantrik.blogspot.com

Written by Puji Leksana
Teacher

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